The 12 Days of ECommerce Christmas

Can you believe it’s already November?

Everybody is starting to plan for Christmas and your store will be getting crazy busy handling orders left, right and centre.

When you’re in the thick of things, nothing can be more distressing than realising that the items which your customers are interested in are actually out of stock.

Or that the shipping company which would normally deliver parcels for you could not accommodate you.

To prevent that from happening in the most profitable season of the year, we list 12 things you can do to prepare your eCommerce business for the holidays.

1. Stock up

On the 1st day of eCommerce Christmas, list your bestsellers.

You may also want to look up frequently searched for Christmas gifts on Google Trends.

Once you have figured which products to add to your inventory, meet up with your supplier to discuss the earliest time they could deliver new stocks.

Apart from Christmas, Black Friday and Cyber Monday should be taken into consideration when planning your inventory as they kick off the holiday shopping season.

2. Create Holiday Banners and Images

On the 2nd day of eCommerce Christmas, get everyone excited for the holidays by posting Christmas-y banners and images on your website.

This triggers anticipation and enthusiasm, which are important factors for increasing customer engagement on your site.

3. Ensure Mobile Efficiency

According to the online retailing association IMRG, more than 50% of UK’s online retail sales in Q4 2015 was made through mobile devices.

That’s an indication that more people are using their tablets and smartphones to shop nowadays.

So on the 3rd day of eCommerce Christmas, test the checkout process on your website using a mobile device to ensure it’s free of any glitches.

4. Offer Great Deals

On the 4th day of eCommerce Christmas, start rolling out great deals and be part of the week-long sales period leading up to Black Friday and continuing until Cyber Monday.

Make sure the deals are staggered throughout the week as this will help you generate incremental sales.

Put a countdown over the items which you want to sell fast as this will help build anticipation among customers. See, everybody wants to be the first to have something.

5. Send Personalised Email and Social Media Messages

On the 5th day of eCommerce Christmas, send out personalised emails announcing your Black Friday and Cyber Monday promotions, holiday coupons, free gift wrapping and other cool offerings.

Set aside your standard email template for the time being, and think up a good subject line to get your email read.

In addition to that, let the community of online shoppers know about your deals on social networking sites like Facebook, Twitter, Instagram and Pinterest to name a few.

6. Keep ’em Updated

Shopaholics can’t get enough of extra product information, especially during the holiday season.

The more you dish out, the more you keep them engaged.

On the 6th day of eCommerce Christmas, blog away to keep them posted on your deals, pricing, shipping and other pieces of information that affect their buying decision.

7. Have a Clear Returns Policy

On the 7th day of eCommerce Christmas, be open to the fact that some of your customers could return an item which they purchased from your store.

Having said that, see to it that your product pages have a returns policy which clearly stipulates the conditions on which customers are allowed to return a product.

8. Meet with a Reliable Shipping Company (and get a backup, too)

On the 8th day of eCommerce Christmas, arrange a meeting with a reliable shipping company to discuss your options in relation to your expected levels of parcels and shipping points.

Also, you need to know their shipping deadlines so that you can inform your customers of the dates.

Delivering orders on time is the key to gaining lifelong customers.

However, let us not discount the fact that there are people who would wait until the last shipping date before placing their orders.

It would help to have a backup courier that can readily provide last-minute shipping in case the company you’ve partnered with couldn’t accommodate you.

9. Use Holiday-inspired Packing Supplies

It’s one thing to get your customers’ orders to their doorstep, it’s another thing to do it in pretty boxes.

On the 9th day of eCommerce Christmas, make your customers feel the holiday spirit with Christmas inspired packaging supplies.

You want them in shades of red, green, gold, silver and even blue.

10. Put Customer Support in Place

On the 10th day of eCommerce Christmas, make sure that you are ready to address your customers’ queries and concerns in a timely manner.

You can have someone handle this task for you, or do it yourself if you want to.

Also, the Contact Us page on your website should include the hours that you provide customer support apart from your contact information.

11. Prepare for Boxing Day

On the 11th day of eCommerce Christmas, prepare for Boxing Day!

Just because it’s after Christmas Day, doesn’t mean Boxing Day won’t generate sales for your business anymore.

In fact, the data of IMRG and Experian, a consumer credit reporting agency, shows that online shoppers in the UK spent £856 million in last year’s Boxing Day.

Those figures are expected to get bigger this year, and you sure want to be amongst the businesses that benefit.

12. Staff up

On the 12th day of eCommerce Christmas, be sure an extra pair of hands is handling the high volume of orders coming into your store, and ensuring shipments are made in a timely manner.

Responding to customer queries and listing new products on your website are other tasks which you will definitely need help with in this busy season.

You can either hire someone to perform these tasks or outsource them.

surya